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GALDERMA UNVEILS CETAPHIL SOCIAL MEDIA CAMPAIGN CELEBRATING MEN’S LOVE OF SKINCARE [Video]

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Medical Professionals and Specialists

#MadeForPhil Campaign inserts skincare into everyday male scenarios to show that skincare should never be kept secret.

DALLAS, June 18, 2024 /PRNewswire/ — Cetaphil, a leading dermatologist-recommended sensitive skincare brand, is encouraging men to openly embrace skincare with its digital campaign titled, “Made For Phil.” Premiering the week of Father’s Day, the #MadeForPhil campaign features two hero videos on Cetaphil’s social channels introducing the humorous “Ceta Six Pack” and the versatile “CetaGrill,” both of which integrate skincare into everyday routines with practicality and humor.

Ceta Six Pack video.

From sprays and creams to tweezers and gadgets, men today are actively participating in “self-care in secret,” with rituals as unique and individual as the men themselves. According to an online poll conducted by /prompt, as men’s skincare usage grows, so does their desire to keep it to themselves. #MadeForPhil addresses every man, embracing the reality that modern masculinity is diverse and …

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